Manager, Audience Development and Membership

This position combines marketing, outreach, community cultivation, and data-driven strategy to attract and convert audiences-particularly within media, sports, gaming, entertainment, and technology sectors-into engaged, long-term members.

Client Details

Our client is a well-established nonprofit cultural organization.

Description

• Drive daily visitation to meet visitor targets for the organization's programs and exhibitions.
• Increase attendance across events such as family days, screenings, and tournaments.
• Support member engagement and acquisition through marketing, events, and social media in collaboration with Development.
• Develop and implement strategies to grow audience engagement across onsite and digital channels including email and social media.
• Lead targeted outreach to recruit and retain new members, focusing on media, sports, gaming, entertainment, and tech sectors.
• Partner with internal teams (Social Media, Creative Services, Development) to create compelling member experiences and promotions.
• Support audience development for invitation-only events, previews, receptions, and fundraising activities.
• Act as a brand ambassador for the organization across public channels and at events.
• Assist with development of marketing collateral including brochures, newsletters, invitations, and other communications.
• Provide regular reporting on performance, trends, and opportunities for growth.
• Participate in additional projects as assigned.

Profile

• Highly organized with excellent attention to detail and multitasking abilities.
• Creative thinker with a strong data-driven marketing approach.
• Excellent written and verbal communication skills.
• Ability to work professionally and efficiently in a fast-paced, entrepreneurial environment.
• Strong interpersonal and collaborative skills.
• 5+ years of experience in audience development, marketing, or account relationship management, preferably in nonprofit or cultural sectors.
• Strong knowledge of media, entertainment, sports, and/or gaming industries.
• Proven project management and leadership skills, with experience managing cross-functional teams.
• Willingness to work early mornings and late evenings as needed to support events.
• Bachelor's degree from an accredited institution required.
• Bilingual fluency in Spanish is a plus.

Job Offer

This is a unique opportunity to join a dynamic, mission-driven nonprofit at the forefront of cultural and media engagement. You'll play a critical role in expanding and energizing an influential audience and membership base while working alongside passionate professionals in a collaborative and fast-paced environment.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.