Director of DTC Marketing

The Director of Marketing leads our marketing efforts and the Marketing Team, driving measurable growth for our organization. This role requires a strategic leader with deep expertise in direct response and direct-to-consumer marketing and a proven track record of delivering ROI-focused campaigns that generate immediate, trackable results.

Client Details

U.S. manufacturer of premium nutritional supplements and better-for-you foods. Distinguished for producing all of its additive‑free, filler‑free vitamins in‑house to maintain exceptional purity and quality. The company operates a 100% solar‑powered, LEED EB GOLD-certified facility that utilizes one of the largest private solar energy installations in the world, reflecting its strong commitment to environmental sustainability.

Description

Strategic Leadership

• Develop and execute comprehensive marketing strategies that align with business objectives and vision
• Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams
• Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns
• Establish key performance indicators and marketing metrics to measure success and ROI

Direct Response Marketing Expertise

• Design and implement direct response campaigns across multiple channels, including digital, direct mail, email, and paid advertising
• Create compelling offers, landing pages, and conversion funnels that drive immediate customer action
• Conduct rigorous A/B testing and optimization to maximize response rates and conversion performance
• Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions

Team Management & Development

• Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department
• Establish marketing processes, workflows, and best practices to ensure consistent execution
• Collaborate with agency partners and external vendors/contractors to extend team capabilities

Campaign Execution & Analytics

• Oversee multi-channel marketing campaigns from concept through execution and analysis
• Implement advanced tracking and attribution systems to measure campaign effectiveness
• Generate detailed performance reports and present insights to the CEO and executive leadership
• Continuously optimize marketing mix based on data-driven insights and market feedback

Profile

Essential Experience

• Bachelor's degree in marketing, Business, or equivalent
• 7+ years of marketing experience with at least 4 years in leadership roles
• Strong background in direct response and direct-to-consumer marketing with proven success in creating campaigns that generate immediate, measurable results
• Demonstrated expertise in conversion optimization, funnel development, and customer acquisition
• Experience managing marketing performance metrics

Technical Skills

• Proficiency with marketing automation platforms, CRM systems, and analytics tools
• Deep understanding of digital marketing channels including PPC, social advertising, email marketing, and SEO
• Experience with testing methodologies, statistical analysis, and data interpretation
• Knowledge of marketing attribution models and customer journey mapping

Leadership & Strategic Abilities

• Proven track record of building and leading high-performing marketing teams
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Excellent communication and presentation skills for executive-level reporting
• Experience collaborating with sales teams and understanding of sales-marketing alignment

Preferred Qualifications

• MBA in Marketing, Business, or related field
• Familiarity with marketing technology stack integration and optimization
• Previous experience scaling marketing operations in high-growth environments

Job Offer

• Top-Tier Medical, Dental & Vision Coverage - $0 cost when you qualify for our Wellness Program
• Generous Paid Time Off - includes 8 paid company holidays
• 401(k) with Company Match - up to 4.5%
• 100% Company-Paid Life Insurance
• 100% Company-Paid Short-Term Disability Insurance
• Gym Membership Reimbursement
• Monthly Vitamin Allowance + Employee Discounts on Products
• Company-Funded Health Savings Account (HSA) - $1,600 annually
• Cash Bonuses Through Employee Referral Program
• Optional Pet Insurance Available
• Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders

Page Executive is the global executive search, senior leadership recruitment, and executive advisory arm of PageGroup plc.

PageGroup PLC was established in the United Kingdom in 1976. With over 45 years of experience, PageGroup is a globally recognized leader in professional recruitment.

Operating across 36 markets with more than 130 offices, our expertise spans multiple industries and job functions. We provide tailored recruitment solutions through four distinct brands.