eCommerce Manager - CPG

The ideal candidate will be responsible for managing the e-commerce & Amazon platform, driving online sales, optimizing the customer experience, and developing strategies that align with our brand's goals. You will work closely with marketing, product, and supply chain teams to enhance the digital experience for our customers and expand our online market reach.

Client Details

The company is a well-established consumer goods organization specializing in the production and distribution of high-quality, branded food products. With a broad portfolio of products across various categories, the company serves a wide range of markets, including retail, wholesale, and direct-to-consumer channels. The company focuses on innovation, ensuring that its offerings meet the evolving demands of consumers while maintaining high standards of quality, sustainability, and safety.

The company is committed to providing exceptional customer experiences, and its products are recognized for their reliability and consistency. As a key player in the CPG food sector, the company operates with a customer-centric approach, focusing on market expansion, brand loyalty, and digital transformation in order to stay competitive in a rapidly changing landscape.

Description

• E-Commerce Strategy & Growth:
  Develop and execute strategies to drive sales and visibility on Amazon, retailer platforms (Walmart, Target), and Shopify DTC store.

• Product Listings & Content Optimization:
  Optimize product listings for SEO, images, pricing, and content across all platforms.

• Digital Marketing & Advertising:
  Manage advertising campaigns on Amazon Ads, retailer sites, and Shopify to boost traffic and sales.

• Performance Analytics:
  Monitor key metrics (traffic, conversion rates, sales) and use data insights to optimize strategies.

• Customer Experience & Reputation:
  Ensure a seamless shopping experience and manage customer feedback and reviews.

• Inventory & Fulfillment Management:
  Collaborate with supply chain teams to ensure inventory accuracy and timely order fulfillment.

• Retailer Relationships:
  Maintain strong relationships with Amazon, retailer support teams, and leverage insights to optimize performance.

• Market Trends & Competitor Analysis:
  Analyze competitors, market trends, and adapt strategies to stay competitive on all platforms.

Profile

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3+ years) managing e-commerce platforms, particularly Amazon, Shopify, and retailer.com.
• Strong understanding of Amazon Seller Central, Vendor Central, and Shopify (and other DTC platforms) best practices.
• Experience with digital advertising strategies, including Amazon Ads, Google Ads, Facebook Ads, and Shopify marketing tools.
• Proficiency in SEO, SEM, email marketing, and social media advertising.
• Familiarity with e-commerce analytics tools such as Google Analytics, Shopify Analytics, and Amazon Analytics.
• Ability to manage cross-functional teams and collaborate effectively with marketing, product, and supply chain teams.
• Strong data analysis skills and ability to optimize performance based on insights.
• Excellent communication, organizational, and time-management skills.

• Experience with CPG food products in e-commerce.
• Knowledge of inventory management, FBA, and drop-shipping.
• Familiarity with other retailer platforms such as Walmart Marketplace, Target Plus, etc.
• Experience with A/B testing and conversion rate optimization.

• Not for New York City Applicants.
• Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.
• Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.

Job Offer

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance options.
• Paid time off (PTO) and holidays.
• Opportunities for professional growth and development.
• Flexible work arrangements.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.