Sales Director - Beverage (CPG)

My client, a leading innovator in the [spirits/beer/wine] industry, is seeking a results-driven Sales Director - Beverage (CPG) to lead and grow their sales operations nationally. This is a fantastic opportunity for an experienced sales leader passionate about the alcohol industry to drive market expansion and make a significant impact in a dynamic, high-growth company headquartered in Charleston, SC. This position is remote.

Client Details

My client is a leading innovator in the spirits/beer/wine industry, renowned for their high-quality products and commitment to excellence. As they continue to expand their footprint Nationally, they are seeking a dynamic Sales Director to lead and drive sales operations across the region.

Ideal Candidates will have experience selling to big box retailers (Large Volume Sales) - For example, but not limited to: Trader Joes, Aldis, Ralphs, Whole Foods, Albertsons, etc.

This is an exciting opportunity for an experienced sales leader with a passion for the alcohol industry and a drive to make a significant impact in Charleston, SC (remote)

Description

• Sales Leadership: Lead the development and execution of sales strategies for the US Territory, ensuring alignment with company objectives and growth targets.
• Individual Contributor Role: This will be an Individual Contributor role for the first 12 months. Depending on your own performance, there will be an opportunity for Territory/Area Managers for you to manage.
• Market Expansion: Identify new business opportunities, untapped markets, and strategic partnerships with National Big Box Retailers. Increase market penetration in key accounts and expand distribution channels.
• Key Account Management: Build and maintain strong relationships with top-tier accounts (distributors, retailers, and on-premise establishments) to drive revenue and brand loyalty.
• Strategic Planning & Reporting: Develop and track sales forecasts, budgets, and performance metrics. Provide regular updates to senior leadership regarding sales performance, market trends, and competitive insights.
• Brand Promotion: Ensure the successful execution of marketing, promotional, and product launch initiatives in the region. Work with the marketing team to drive brand visibility and consumer engagement.
• Collaboration: Work closely with cross-functional teams, including marketing, operations, finance, and logistics, to ensure seamless execution of sales strategies and product delivery.
• Negotiation & Contract Management: Lead negotiations with key distributors and accounts, ensuring favorable terms and maintaining strong business relationships.
• Travel & Representation: Regularly travel throughout the West Coast to engage with clients, attend trade shows, and represent the brand at key industry events.

Profile

• Experience: Minimum of 8-10 years in sales, with at least 5 years in a leadership role within the alcohol, beverage, or CPG industry. Proven track record in managing large teams and driving regional sales growth.
• Industry Knowledge: Strong understanding of the alcohol industry, market dynamics, and key players on the West Coast. Experience working with both on- and off-premise channels is a plus.
• Leadership Skills: Exceptional leadership and team-building abilities. Proven experience in managing, coaching, and developing sales teams to achieve business objectives.
• Sales Strategy: Expertise in sales forecasting, account development, and executing long-term sales strategies. Ability to drive top-line growth while managing margins and profitability.
• Relationship Building: Strong network of contacts within the industry (distributors, retailers, bars, restaurants) and proven ability to forge lasting business partnerships.
• Results-Oriented: Ability to work in a fast-paced environment and consistently meet sales goals. Strong decision-making skills and the ability to manage multiple priorities.
• Communication: Excellent verbal and written communication skills with the ability to present to and influence senior leadership, customers, and stakeholders.
• Travel: Willingness to travel frequently within the West Coast region and attend industry events as needed.
• Education: Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.

Job Offer

Sales Director - Beverage (CPG) (FMCG)

• Competitive base salary with performance-based bonuses and incentives.
• Comprehensive health, dental, and vision benefits.
• Opportunities for career growth and advancement in a rapidly expanding company.
• Work with an industry-leading, premium brand with a reputation for quality and innovation.
• Dynamic and collaborative work culture where your contributions are valued.
• FMCG

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