CRM Manager - Campaigns - Luxury Retail Leader

The CRM Manager - Campaigns is a new role responsible for driving the strategy and execution of core business-as-usual (BAU) marketing and promotional campaigns across email, SMS, and offline direct mail channels. Reporting directly to the Head of Retention Marketing, this role will oversee a small team and manage campaigns across the US, Australia, and new Canadian markets.

Client Details

Our client is a fast-growing retail brand specializing in high-quality shirts and casual wear. With a strong online presence and a growing customer base across the US, Australia, and Canada, the company is looking for dynamic individuals to help drive customer retention and growth across key markets. The CRM Manager - Campaigns role is part of an exciting team, dedicated to delivering high-impact campaigns and retention strategies that increase customer engagement and loyalty.

Description

• Team Leadership: Lead and inspire a team of three, including two BAU Associates (Email and Offline) and one Email Marketing Assistant, ensuring effective delivery of channel goals.
• Campaign Execution: Oversee the strategy, content, cadence, and segmentation for email, SMS, and direct mail communications across key markets.
• Collaboration with Retail Team: Work closely with the US Retail marketing team to ensure that marketing activities are aligned with retail-specific needs and uncover promotion opportunities for in-store and online customers.
• Cross-Department Coordination: Partner with internal stakeholders, including UK-based marketing, web, and creative teams, to ensure a cohesive and consistent brand message.
• Performance Analysis: Own the reporting and analysis for email, SMS, and direct mail, using insights to optimize future marketing strategies.
• Customer Experience: Ensure that all customer-facing communications are brand-aligned, accurate, and enhance the overall customer experience.
• Ad Hoc Projects: Manage special retention projects as directed by the Head of Retention Marketing.

Profile

• Experience: Minimum of 3 years in CRM, lifecycle marketing, or a similar role with experience in end-to-end campaign management.
• Retail Experience: Experience in retail marketing is preferred, especially in campaign management and customer retention strategies. Accustomed to working in a fast pace retail enviornment.
• Team Leadership: Proven experience managing at least one direct report and fostering a productive, collaborative team environment.
• Technical Skills: Familiarity with email marketing platforms such as Adobe Campaign, Bloomreach, or similar tools. SMS and direct mail experience is a plus.
• Analytical Mindset: Experience analyzing campaign data and translating insights into actionable marketing strategies to improve performance.
• Project Management: Ability to handle multiple projects and priorities simultaneously while managing the workload of a small team.
• Communication: Strong verbal and written communication skills; comfortable liaising with various stakeholders.
• Problem-Solving: Exceptional attention to detail and a solutions-driven mindset.

Job Offer

• Competitive Salary & Bonus: Attractive base salary with a performance-based bonus structure.
• Annual Bonus: Based on company performance.
• 401(k) Plan: Employer match of 5% to help you save for the future.
• Paid Time Off: 21 days PTO annually, increasing with years of service.
• Comprehensive Benefits: Vision, dental, medical insurance for yourself and your family.
• Life and Disability Insurance: Complimentary life and long-term disability insurance.
• Employee Discounts: Enjoy discounts on company products.
• Work Flexibility: Hybrid role with the flexibility to work from home on select days.
• Collaborative Culture: A fun, inclusive, and collaborative environment, with regular team outings and events.
• Summer Fridays: Enjoy extended time off during the summer months.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.