Manager Membership & Audience Development

The Manager, Membership Services & Audience Development will report to the Associate Director, Membership Development & Engagement, and will play a key role in growing, engaging, and diversifying our audience base. This position involves developing and implementing strategies to attract new members, strengthen engagement with current members, and increase overall participation in programs, events, and digital platforms.

Client Details

a leading nonprofit cultural institution in Midtown.

Description

• Audience Development & Engagement:
  Develop and implement strategies to increase engagement across various channels such as digital platforms, social media, email, and in-person events. Identify new audience prospects and develop relationships with other cultural organizations, media industry partners, and affinity groups.

• Membership Acquisition & Retention:
  Lead membership recruitment efforts through direct solicitation, creating targeted campaigns and outreach strategies to engage potential members and donors. Work proactively to increase membership at all levels, ensuring retention by maintaining regular, meaningful communication.

• Event Support & Management:
  Oversee audience development for exclusive, invitation-only events such as exhibition previews, celebrity meet-and-greets, and fundraising galas. Ensure that members receive exceptional service at events, whether in-person or virtual.

• CRM & Data Management:
  Maintain and manage the membership database, ensuring all member and event details are updated accurately. Analyze membership data to identify trends, needs, and opportunities for engagement, translating insights into actionable strategies.

• Communication & Marketing Materials:
  Collaborate with Creative Services to develop effective marketing materials such as brochures, invitations, thank-you notes, and digital content to promote membership benefits and upcoming events.

• Customer Service & Member Relations:
  Provide top-tier customer service to members, responding promptly to inquiries, providing event assistance, and ensuring that benefits are delivered as promised. Proactively engage with members around milestones like anniversaries, birthdays, and special interests.

• Cross-functional Collaboration:
  Work with internal teams, including Social Media and Development, to enhance engagement strategies and create comprehensive membership campaigns. Assist with the development and execution of social media initiatives aimed at amplifying the organization's reach and fostering community engagement.

• Reporting & Updates:
  Regularly provide updates on membership recruitment and retention efforts, track progress against goals, and highlight emerging opportunities and challenges.

Profile

• Organizational Excellence: Proven ability to manage multiple tasks, meet deadlines, and ensure timely delivery of high-quality results.

• Strategic Thinking & Leadership: Demonstrated success in developing strategic plans for audience development, membership growth, and event engagement.

• Interpersonal & Communication Skills: Excellent written and verbal communication abilities, with the ability to engage and build relationships at all levels.

• Customer-Centric: Strong commitment to providing exceptional customer service and building long-lasting relationships with members and supporters.

• Problem-Solving & Creativity: Ability to identify challenges, think creatively, and implement solutions to enhance audience engagement and retention.

• Experience: 3+ years in audience development, marketing, or membership management, preferably in nonprofit or cultural organizations.

• Industry Knowledge: Understanding of the media, entertainment, or cultural industries is preferred.

• Technical Skills: Experience with CRM systems, data analysis, and utilizing insights to guide strategic decisions.

• Communication: Strong verbal and written communication skills; experience in public speaking and event hosting is a plus.

• Flexibility: Willingness to work evenings and weekends as required to support events and programs.

• Education: A bachelor's degree from an accredited college or university.

• Languages: Fluency in Spanish is a plus.

Job Offer

• Contract to hire opportunity.
• Benefits are offered day one through Aetna.
• Quick process.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.