Senior Manager Marketing (Digital/Technology)

The Senior Marketing Manager will oversee the consumer brand's marketing tech stack, vendor relationships, website optimization, and personalized content delivery. This role also involves leading a team, collaborating across departments, and consulting with international distributors on global ecommerce, requiring expertise in martech solutions, project management, and cross-functional communication.

This role is based in Bradford, PA.

Client Details

Consumer Goods | Manufacturing

Description

• Report to the AVP of Marketing Operations and have two Direct Reports
• Develop & own eCommerce strategies that support the brand and organizational goals and objectives
• Identify technology to advance digital marketing, email marketing, and SMS reach, including audience segmentation, journey implementation, and content automation
• Serve as a subject matter expert on marketing technology solutions, vendors, and use cases
• Evaluate, propose, and implement appropriate digital technologies and tools to support the organization's digital objectives working closely with Marketing, IT, and Legal teams
• Stay up-to-date on industry trends and emerging technologies and assess their potential applications & impacts
• Lead cross-functional projects related to digital initiatives ensuring exceptional communication, visibility and collaboration, while partnering with IT for Martech solution development
• Drive consumer experience enhancements across multiple touch points using data analytics and consumer insights to optimize user journeys, increase consumer engagement and conversion, and to drive lifetime value of targeted consumer profiles
• Drive UX & UI improvements on all websites within the company's brands to optimize flow of individual sessions and continuously improve site performance. Ensure compliance of all laws including ADA compliance
• Support the Sales team with optimization strategies to maximize ecomm success
• Coordinate with Legal and IT departments to ensure consumer data privacy regulations are adhered to on all US owned ecomm sites
• Partner with the Global Web Manager for global eCommerce sites while maintaining brand compliance and guidelines outlined in the distributor and subsidiary contract
• Ensure content and promotions are properly displayed on sites to ensure visibility
• Review and revise strategies (annually) to align with budget realities and meet business objectives
• Ensure timely processing of vendor payments, ensure deliverables are met, and negotiate payments and payment terms
• Manage the renewal and lapse of all the company's brands
• Register new domains and process transfer of domains (as needed)
• Maintain a consistent domain naming strategy that follows best practices
• Further develop data-driven culture and decision making within digital team
• Ensure data governance and security practices are understood to ensure compliance and protect sensitive information
• Act as brand ambassador for the brand, representing within the digital industry
• Stay up-to-date on current ecommerce trends and insights
• Act as key administrator of the Shopify websites

Profile

• Completed Bachelors Degree (in Marketing is preferred
• 7+ years of proven experience in Digital Marketing
• Strongly proficient with digital technologies, platforms, and trends.
• Excellent knowledge of digital marketing techniques and execution, including SEO, SEM, social media, email marketing, content marketing and online advertising
• Experience using Shopify
• Must be local to Bradford, Pennsylvania or willing to relocate
• On-site 2-3x per week (lodging is available if needed)

Job Offer

• Competitive benefits
• Ability to work with a global consumer goods brand
• Relocation if needed

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.