Sales Manager - Residential Design/Remodeling

• Process oriented and highly profitable business, which remains family owned.
• Lead a NE-based sales staff.

Client Details

Since 1986, our client has supported residential construction projects across New Hampshire and Massachusetts. Based in Nashua, the company offers end-to-end design and remodeling services including kitchen, bath, home additions, basements, and much more. With over $7M in annual sales the company is looking to continue growing their brand across the New England residential market.

Description

1. Strategic Planning & Administration

• Assist senior management in developing the company's strategic plan.
• Create and execute an annual sales plan to achieve company objectives.
• Develop methods to track sales performance and recommend improvements.
• Conduct weekly sales meetings and training sessions.
• Develop and implement financing programs to offer clients flexible payment options.

2. Sales Management

• Maintain and update the sales procedure manual.
• Develop and refine sales methodologies for all products and services.
• Work with the estimator and senior management to optimize the estimating process.
• Coach and mentor sales staff to maximize their potential and meet monthly sales goals.
  
  • Analyze sales and marketing key performance indicators (KPIs) weekly and collaborate with marketing and senior management to review results.
• Review and approve sales commission reports.
• Recruit, interview, and hire sales personnel in line with projections and budget.
• Oversee onboarding and training for new sales hires.
• Assess and adjust sales designer compensation to align with industry standards (8-10% cost of sales).

3. Marketing & Lead Management

• Monitor and optimize lead distribution and processing to ensure efficiency.
  
  • Ensure sales consultants receive an adequate flow of leads.
  • Verify that leads are processed correctly by the Client Experience Specialist.
  • Reassign improperly handled or qualified leads as necessary.
• Collaborate with marketing to meet lead generation targets.
• Oversee sales team participation in marketing activities and events.
• Work with the Marketing Manager on home shows and other promotional events.
• Encourage and track self-generated leads to reduce dependence on company-driven leads.
• Develop and implement a lead re-engagement ('Re-hash') program.

4. Pre-Production Coordination

• Review and approve sold projects to ensure compliance with company procedures.
  
  • Confirm project budgets align with scope of work, company expertise, and local codes.
  • Assist in re-selling projects when needed.
• Train sales designers on pre-production processes.
• Ensure pre-production procedures are correctly followed by sales designers, estimators, and architectural designers.
• Work with the Director of Production to streamline sales-to-production handoff.
• Ensure timely and accurate development of building plans and specifications.
• Attend key meetings, including STP, Orientation, and Pre-Production sessions.

5. Production Support

• Assist production with complex change orders, collections, and customer service issues.
• Review project gross profit reports monthly to ensure sales team meets profitability goals.
  
  • Address gross profit margin shortfalls with senior management and production leadership.
  • Attend monthly job costing meetings to evaluate ongoing project profitability.
• Monitor customer satisfaction and quality control.
  
  • Review client feedback and implement improvements as needed.
  • Work with sales and production teams to resolve customer service concerns.
  • Support collection of outstanding payments when necessary.
  • Conduct site visits to assess quality and customer satisfaction.
  • Report non-compliance issues to the Director of Operations and Director of Production.
  • Participate in Total Quality Management (TQM) initiatives.
• Ensure sales designers complete follow-ups, site visits, and final walkthroughs.

Profile

• Bachelor's degree in Business or related field.
• Proven experience in sales strategy development and implementation.
• Strong technical sales skills.
• Experience in customer relationship management.
• Demonstrated success in leading and managing a sales team.
• Industry and product knowledge preferred.
• Proficiency in relevant sales and CRM software.

Job Offer

• $90,000 - $100,000 base + bonus and commission (OTE of $150K is expected)
• Healthcare, vision, dental insurance offerings
• 401K with employer match
• PTO and vacation time

Apply today for immediate consideration!

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