Product Manager (Global) - Process Instrumentation

Develop and implement comprehensive go to market strategy to position and promote new and existing analytical process instrumentation product lines.
Create compelling product messaging and positioning that resonates with target audiences.

Client Details

My client is the world's largest privately owned manufacturer of scientific precision instruments, serving thousands of customers and major brands across a variety of industries, laboratory, food, agriculture, aquarium, environmental, industry applications. They are 100% vertically integrated, giving them complete control over product quality, supply chain, inventory management, etc.

Description

• Develop and implement comprehensive go to market strategy to position and promote new and existing analytical process instrumentation product lines.
• Define and refine target customer segments and value propositions.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Coordinate with sales, product management, and other stakeholders to ensure successful product introductions and market penetration.
• Design and execute product training programs for internal teams and partners.
• Create compelling product messaging and positioning that resonates with target audiences.
• Lead the go-to-market strategy for new product launches and enhancements.
• Develop and manage integrated marketing campaigns across various channels, including digital, social media, email, and events.
• Gather and analyze customer feedback to refine product offerings and address market needs.
• Develop case studies and success stories to demonstrate the value and impact of our products.
• Work closely with cross-functional teams, including product management, engineering, sales, and customer support, to align marketing efforts with overall business goals.
• Provide regular reports on marketing activities, performance metrics, and market feedback to senior management.
• Stay updated on industry trends, competitor activities, and emerging technologies to inform marketing strategies.

Profile

• MUST HAVE - 4+ years of product marketing experience, Analytical process instrumentation is required.
• Experienced in at least one of the main categories - Electrochemistry, Photometry & Turbidity, Titration, Analytical Process Instrumentation.
• Ability to work onsite in their Smithfield, RI location.
• Proven track record of successfully launching and marketing technical products.
• Strong understanding of analytical instrumentation technologies, applications, and industry trends.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messages.
• Experience with digital marketing, campaign management, and market research tools.
• Strong project management skills and the ability to work effectively in a fast-paced, collaborative environment.

Job Offer

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Respected name on the market but still runs as a mom-and-pop family feel.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.