Content Marketing Manager

• Join a brand new marketing team at a medical device leader
• Turn your passion for storytelling into an amazing career

Client Details

A leading provider of precision laser and imaging systems, this company serves the assisted reproductive technologies (ART), developmental biology, and cell research markets. Their products are used globally by fertility clinics and research laboratories for applications like embryo biopsy, sperm analysis, and cell manipulation. With a strong portfolio of hardware and software solutions, the company combines innovation in microtechnology with a focus on life sciences and clinical outcomes.

Description

Key ResponsibilitiesContent Strategy & Execution

• Own and execute the company's content marketing strategy aligned with business and clinical goals.
• Collaborate with product, clinical, and commercial teams to create educational and high-value content that builds trust and positions the brand as a thought leader.

Content Development & Oversight

• Maintain a robust content calendar across formats: blogs, landing pages, case studies, video, webinar scripts, social media, and more.
• Write and edit persuasive, on-brand copy across marketing channels and ensure content quality, voice, and compliance.

Social Media Management

• Lead content strategy for LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Monitor metrics, refine posting schedules, and stay ahead of trends to drive reach and engagement.

Creative Collaboration

• Work cross-functionally with creative and design teams to bring visually compelling, cohesive stories to life.
• Brainstorm and develop content campaigns that capture attention across the fertility and healthcare space.

Data-Driven Content Optimization

• Use analytics to inform content planning, understand what resonates, and refine strategies.
• A/B test creative formats, headlines, and messaging to maximize performance and ROI.

Profile

Qualifications

• 4-7 years of experience in content marketing or digital editorial roles.
• Strong writing and editing skills; adept at transforming technical content into clear, engaging copy.
• Proficient in SEO, digital content trends, and social media marketing.
• Visual storytelling sensibility and a solid understanding of brand consistency.
• Strong project management skills with the ability to juggle multiple timelines and collaborators.
• Bonus: Experience applying direct-to-consumer (DTC) marketing techniques in B2B or B2B2C environments.

Job Offer

Why Join?
You'll help shape the voice of a company that's transforming reproductive care-building trust, education, and digital engagement in a space where it truly matters.

Apply now or reach out to learn more.
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MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

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